PARTNERSHIPS
apple
This robust partnership provided sampling opportunities for the season premiere of Anthony Bourdain: Parts Unknown and drove tune-in across Apple TV and Apple Music digital and social platforms. Fans got early access to the first episode and a custom playlist curated by Tony featuring music from each week’s destination. The partnership's success led to a collaboration for subsequent seasons and provided can’t buy placements to promote the series on CNN.
under armour
Who doesn’t want to look as cool as The Rock? For the launch of TNT’s The Hero, we partnered with Under Armour to allow fans to buy the looks featured in the show. In a custom section of the site, the clothes were available for purchase in an immersive, branded experience promoting the show.
blo: blow dry bar
Sweet tea, country music, and voluminous curls - all things loved by the cast of TNT’s Private Lives of Nashville Wives . To promote the reality series launch and help introduce the ladies, we partnered with Blo to offer their clients a custom lookbook of hairstyles inspired by the women. The promotion included retail signage and giveaways in their locations across the county, as well as social media, e-blasts, and PR support. We also hosted an exclusive press event in their flagship NYC salon.
random house
To build anticipation for the premiere of Rizzoli & Isles on TNT, we partnered with Random House to reach fans of the popular book series that the show was based. Our win-win strategy was to re-release the first book with our key art and script pages teasing the show. We also included branding on the release of her new book (at the time) and three other books in the series.
A dedicated premium mailer to book clubs, signage in Borders book stores, local market screenings with the author Tess Gerritsen, and promo videos on Amazon, Borders.com, and BarnesandNoble.com, helped us connect with existing fans and invite them to the premiere.
people, pier 1, david’s bridal & Sandals
To celebrate the premiere of TNT’s new series Wedding Day, we gave away a dream wedding for a deserving couple. A custom spot pushed viewers to vote on an element of the wedding and enter for a chance to win their own luxurious vacation getaway to a Sandals Resort, our prizing partner.
In-store signage and digital support from our retail partners, Pier 1 Imports and David’s Bridal, provided targeted promotion. With People as our media partner, we garnered high reach with homepage editorial integration, banner takeovers, and e-blasts. And our lucky couple got everything they needed to make their dream wedding a reality.
