EVENTS & PUBLICITY
THE CLOSER
To celebrate the final season of TNT’s The Closer, we created a giant “Thank Yew” card that fans could sign to say farewell to their favorite show. Unveiled at a red carpet screening, we also secured a Guinness World Record for the most signatures on a card. A digital card further extended the reach of the event and promoted tune-in.
conan
After Conan’s short and conflicted run as host of The Tonight Show on NBC, his move to TBS was a big deal. A weekend-long junket was one of the many high-impact ways we created anticipation for Conan’s return to TV. Guests got to “Sleep with Conan,” tour the set before anyone else, and take home a custom Haute Conan suit. At the event, Conan went on air as a guest DJ for dozens of radio stations as part of an hour takeover that aired on the day of the premiere.
rizzoli & Isles
To create buzz among our Armchair Detectives who love to watch crime and mystery shows on TNT, we brought the living room to the middle of Times Square with an exclusive screening. Interactive content allowed lucky fans to follow along and help solve the case. Talent appearances also generated press and helped extend the reach of the event.
ScreEN ACTORS GUILD AWARDS
To promote the SAG Awards, we enlisted the help of award-winning actress Regina King to serve as a Social Ambassador and give fans all the juicy behind-the-scenes details. We also ran a national radio promotion and invited DJs from the country to the ceremony to engage their loyal listeners and drive tune-in.
on the menu
In this stunt, we took breakfast to new heights to promote TNT’s original series On the Menu. The show hosts, legendary chef Emeril Lagasse and fan favorite Ty Pennington, led a cooking demo for 300+ home cooks and food bloggers in the heart of Times Square. The demo and record-breaking attempt for the tallest pancake stack was a featured segment on Good Morning America. Additional press pick-up, digital impressions, and the official Guinness World Record made the event and series premiere a success.
