DIGITAL & SOCIAL
UNITED SHADES OF AMERICA W. KAMAU BELL
This Emmy Award-winning series features W. Kamau Bell as he visits communities across America to discuss challenging topics with his signature blend of empathy and humor. For the social promotion, we paired shocking facts and bold graphics with key moments from the show to spark conversation around an issue's two (and sometimes many) sides.
chasing life
with dr. sanjay gupta
Chasing Life with Dr. Sanjay Gupta took viewers around the world as Dr. Gupta explored uncommon remedies and local health practices.
For the social campaign, we asked viewers to tweet their unusual medical questions to #AskSanjay. In addition, we shot and produced a long-form content piece with his professional advice answering questions about everything from turmeric to celery juice to cupping. We also supported the launch with a complete digital banner campaign and a high-impact homepage takeover unit with interactive content.
american dynasties:
the kennedys
We supported the premiere of The Kennedys on CNN with a robust digital buy. We partnered with sites like The Atlantic to build out custom content about the family that served as a teaser for the new information and rarely seen photos and footage featured in the series. We also had a bold graphic look that capitalized on their well-known name and drew attention across several highly targeted sites.
The windsors
inside the royal dynasty
Corgis! The Queen infamously loves her corgis, and to tease that a new series about the Royal Family was coming to CNN (and to spend a day with adorable dogs selfishly), we shot the Royal pups. This campaign was one of the highest-performing pieces of social creativity.
A targeted digital and social media buy with creative that used a mix of iconic photos and less common images helped engage Royal fans and pique their interest to watch the series and learn more about the famous family.
CNNGO
The streaming wars wage on, but for a time, CNNgo was a priority digital platform where viewers could watch live news and CNN’s library of original series, documentaries, and films. This campaign let viewers know they could watch CNN anywhere - from the board room to the beach.